3 Reasons You NEED a Sales Page (even if you think you don't)

3 Reasons You NEED a Sales Page (even if you think you don't)

A woman I’m connected with on Facebook recently asked a question that caught my eye and got over 100 comments: 

“For a coaching offer over $5000, would you expect a sales page?”

The question was phrased as though she was asking customers, but a lot of people answered from their own experience as coaches and service providers. 

As someone who’s business is to give people the information they need so that they can connect with your offer and convert into paying customers, of course I had to add my two cents (or twenty bucks.)

Read on for my take on why you NEED a sales page to maximize conversions for your high-end coaching offer (and pick up a couple of techniques that’ll help you make everyone happy)…

How to connect in your copy + stand out in your niche

 How to connect in your copy + stand out in your niche

Change isn’t fun.

If you’ve gone through major growth of any kind, you know exactly what I mean.

The “before” feels OK.... until it doesn’t anymore.

The “after” feels absolutely amazing… when it finally comes.

But the “shift”?

The actual transition from old to new?

That’s where the friction of change can hurt.

Use these tips to address change in your copy and reduce the friction your clients experience when they go from the before to the after of working with you.

3 ESSENTIAL things you didn't realize you were selling in your launch copy

3 ESSENTIAL things you didn't realize you were selling in your launch copy

So you know that writing copy is all about empathy—that you need to show your ICA you understand her problem and that yours is the solution that can solve it.

That you need to persuade her that your process + your expertise = results.

And that it’s safe to choose to work with you.

But if you’re launching a high-end product or service, you might find that straight up presenting those facts just isn’t doing it for your audience.

No matter how much storytelling you do. Or how clearly you communicate your message.

You need to be addressing these 3 things in your copy if you want to convince your reader that you can truly help.

How to Write a Welcome Sequence that Turns Subscribers into Buyers

How to Write a Welcome Sequence that Turns Subscribers into Buyers

If you don’t have a Welcome Sequence to follow up with new subscribers after they download your freebie or sign up for your list…

You’re not only leaving them in the lurch at exactly the moment they’re most likely to listen to you…

You’re potentially dooming your future relationship with them right from the start.

Read on for the 7 things your Welcome Sequence needs to do to turn subscribers into buyers… and your free (Profitable) Welcome Sequence Roadmap…

5 Reasons You *Need* a Welcome Sequence for Your List

5 Reasons You *Need* a Welcome Sequence for Your List

Writing your own Welcome Sequence, that is, the automated series of emails that go out to new subscribers to your list immediately after they sign up, can be a challenging task to tick off your To Do list.

As in, you’ve been meaning to do it since you started your biz…

But 3 years later you’re still writing it down on your list of long-term goals.

If you need a kick in the pants to actually write the damn emails and get it online already (or maybe you’re thinking, “Wait, what?! i need this?), read on for 5 important reasons why, yes, you NEED a welcome sequence for your list.

6 Must-Have Copy Elements for Every Page

6 Must-Have Copy Elements for Every Page

Asking a copywriter if copy is important is like asking your barista if he has an opinion about light vs dark roasts. So it’s probably no surprise to read this here, but:

The words that you use on your site matter.

The order that you put them in matters.

The size, font, and spacing you choose matters.

But when it comes to your website copy, some aspects of copywriting matter more than others… Read on for the 6 Must-Have Copy Elements you need on every page.