Change isn’t fun.
If you’ve gone through major growth of any kind, you know exactly what I mean.
The “before” feels OK.... until it doesn’t anymore.
The “after” feels absolutely amazing… when it finally comes.
But the “shift”?
The actual transition from old to new?
That’s where the friction of change can hurt.
Use these tips to address change in your copy and reduce the friction your clients experience when they go from the before to the after of working with you.
So you know that writing copy is all about empathy—that you need to show your ICA you understand her problem and that yours is the solution that can solve it.
That you need to persuade her that your process + your expertise = results.
And that it’s safe to choose to work with you.
But if you’re launching a high-end product or service, you might find that straight up presenting those facts just isn’t doing it for your audience.
No matter how much storytelling you do. Or how clearly you communicate your message.
You need to be addressing these 3 things in your copy if you want to convince your reader that you can truly help.
If you don’t have a Welcome Sequence to follow up with new subscribers after they download your freebie or sign up for your list…
You’re not only leaving them in the lurch at exactly the moment they’re most likely to listen to you…
You’re potentially dooming your future relationship with them right from the start.
Read on for the 7 things your Welcome Sequence needs to do to turn subscribers into buyers… and your free (Profitable) Welcome Sequence Roadmap…
Writing your own Welcome Sequence, that is, the automated series of emails that go out to new subscribers to your list immediately after they sign up, can be a challenging task to tick off your To Do list.
As in, you’ve been meaning to do it since you started your biz…
But 3 years later you’re still writing it down on your list of long-term goals.
If you need a kick in the pants to actually write the damn emails and get it online already (or maybe you’re thinking, “Wait, what?! i need this?), read on for 5 important reasons why, yes, you NEED a welcome sequence for your list.