Don’t Give In to the Urge to Burn Your Business to the Ground: Here’s what to do instead…
As someone who's been self-employed since 2015 and in this particular biz since 2018, I've felt the urge to burn my business to the ground on… Hmm... Let's say a dozen different occasions...
Because it's tempting, isn't it?
...to start fresh with a blank new website
...to create a new account and feel excited about new content topics
...to feel that same buzz of anticipation you felt when you were just starting out
A blank slate sounds darn right lovely sometimes—
Especially if you were previously feeling frustrated, fed up, or messy in your efforts to unlock the results you're after in your online business.
But here's the thing:
Starting from scratch (or just feeling like you have to) is one of the biggest mistakes we make as entrepreneurs.
(And no, I'm not letting myself off the hook here either)
Starting from scratch is one of the main ways we sabotage our own progress and end up making it take LONGER to reach our goals than we would if we stuck to the course.
Think of it like a recipe:
If you have a decent brownie recipe, but they keep coming out just a little too dry... Which is more likely to help you land on the best possible brownies faster?
Throwing your tried-and-true recipe out the window and trying to create a new delicious treat from scratch?
Or adding just a little bit less flour the next time you're whipping them up?
So often, we're just a tweak, a pivot, or a fresh new angle away from the success we've been craving in our business.
Whether that looks like:
Getting more specific in the language you're using to attract a new level of clientele
Offering a done-for-you version of something you used to only teach DIY, or
Getting louder about your proprietary process, so that people understand exactly how differently you work...
You'll reach your goals for 2024 much faster if you focus on refining what you've already got vs. giving into the temptation to try something completely different.
Inside Your Signature Promise, I work with established online business owners to help them refine the messaging and sales strategies they're using to sell their signature offer—so that they can make a bigger impact (and more money) from the work they're already doing.
In my case, this year, refining what I've got will looks like:
Giving Your Signature Promise a messaging makeover now that I’ve launched it twice and have feedback from past participants
Offering a fully done-for-you version of the Your Signature Promise, including design and integration of my copy in the website and email marketing platforms of your choice, tentatively titled The Signature Offer Upgrade, and
Doubling down on the creation of branded IP that communicates what makes my approach to conversion copy and strategic, behaviour-based email sequences unique.
One of the reasons I am such a big proponent of having a signature offer is that it allows you to gain recognition in your niche for solving a specific problem.
As a result of that recognition, you get to build some serious momentum.
And once you’ve got momentum, you can invest in the support of pros like me to help you go even faster, without working any harder.
Looking for a conversion copywriter or sales funnel strategist to help you sell more of your signature program or packages —without adding any more sales calls, live events or painful networking events to your calendar?
Stronger copy and strategic email flows can help you convert more of your existing audience members into buyers and generate even more revenue from your existing customer base.
My clients love that not only will I help them better articulate the value of their existing offers, I’m also there to help them create new offers to serve an unmet need.
If you’re interested in chatting about how I can help you get a bigger ROI from the work you’re already doing, book a free, no-pressure Consult Call today.
On this call, I’ll ask you about your current business priorities, offer strategic suggestions for bringing your ideas to life, and, if it feels like a good fit on both sides, share ways that we might work together moving forward.
I work with a maximum of 3 done-for-you clients at a time, so reach out sooner than later to secure your desired project dates.