How to Attract Aligned Leads for Your Signature Offer
The other day R and I went out for lunch at a burger place in the small town we're staying in.
R ordered the cheeseburger even though we'd eaten burgers at home 2x in the last week.
I ordered the pulled pork sandwich.
Did I mention it was a burger place? 🍔
Guess which one of us was happier with what they got?
As I ate my dry pulled pork, I wondered why I insisted on getting something different from what I already knew would be excellent.
Here's where I make this make sense for you—
Business owners often get stuck on the topic of their lead magnet.
Whether it's a freebie or a paid mini-thing, your lead magnet is supposed to attract leads to your world.
Qualified leads, ideally, who are likely to want and be ready to pay for your other offers.
So, really, why make the topic of your lead magnet anything other than a taste of what you already do exceptionally well?
Example: My quiz, "Are you harnessing the full power of your signature program?" helps business owners who already have a signature program figure out if they're leaving money on the table in the marketing/design of their signature program...
...which is exactly what I help them with inside Your Signature Promise.
Example 2: My free Checklist for an Irresistible Lead Magnet helps business owners create a freebie that's optimized to convert.
It's all about showcasing your expertise in way that helps your freebie stand out and convert subscribers into buyers sooner than later.
Again, this promise is closely tied to what I do for my 1:1 clients, mastermind members and within my handful of workshops.
Wondering how to implement this in your own business?
It really comes down to this 1 key thing:
Make the value proposition (aka core promise) of your lead magnet the same as your signature offer.
If you want to attract qualified leads, you want to attract people who are looking for the kind of help your PAID offer provides.
I didn't blame the burger place for not doing great pulled pork.
I blamed myself for ordering anything other than a burger.
Likewise, you can't blame your subscribers for preferring to DIY when you attracted them to your list with a "How to DIY ..." PDF!
Want your list to be way more engaged by beginning of your next launch?
Make sure you're sharing content and a lead magnet that align with the premise of that offer now.
Back at the burger place, R opted for the side of poutine.
I stuck with the regular fries.
Did I regret that too?
OF COURSE.
Sharing that because a well executed upsell is also an excellent way to turn subscribers into buyers, quickly, and help them get even better results in the process.
Want to talk about yours?
Book a Funnel Strategy Session today.
xo KP