3 Types of Website that Build Your Authority ...and drive sales of your signature program
A website is a website is a website, right?
As long as your website is there, looks good, and accurately describes what you do, does it really need to be updated?
Well, that depends:
👉 What are your goals this year?
👉 What do you have planned as far as visibility and lead gen are concerned? A podcast tour? Cold ads? Finally finishing your book? 👀
👉 What kind of systems and/or offers are you building out for you biz behind the scenes?
Your website doesn't have to have the same 5-7 pages everybody else's does.
In fact, if you're getting strategic about where you show up and how you promote your signature offer...
Your website's strategy might need an update too.
Here are 3 types of websites that support sales of your signature offer—while amplifying the impact of everything else you've got going on:
The Authority Builder:
If you're about to publish your book, go on a podcast tour, or finally share your brand new keynote speech with an IRL audience...
This type of website highlights your original POV and takes people where they need to go, whether they land on your page to:
Book you for a speaking gig
Find (and binge) your podcast
Pre-order your new book, or
Sign up for your signature offer
The Application Driver:
So you want to book more calls with qualified leads?
This type of website is all about pointing people to the application form for your signature program.
Will you share other ways to work with you? Maybe.
But this site’s #1 goal is to get more qualified leads to complete your application.
Perfect for you if you:
Love to chat 1:1 with clients before they buy
Have a sales team
Tailor your packages to each client’s needs
Have an amazing upsell
The MVP MVP:
What if your entire website fit on a single page… but it was a freaking superstar at driving qualified leads to your signature offer?
MVP = Minimum Viable Product MVP also = Most Valuable Player
This type of website is a great choice if you want to keep the details of your offers off your main site, while still making sure your web presence positions you as a powerhouse in your niche.
So, is your website ready to support you as you go after big goals in 2024?
Already know your site's not exactly selling the offers you're actually pitching right now?
Book a Web Copy VIP Week to get elevated web copy fully done for you and delivered in just 5 days.
All you do is:
Drop your recent offer drafts, brain dumps and messaging ideas in a Google folder
Share your testimonials and the results of any recent market research
Hop on a 60-minute Strategy Call for us to discuss your goals and the energy you want people to feel when they land on your website
Then, over the course of the week, I’ll check in with any questions.
By Friday afternoon (ET), your finished copy will be ready and waiting for you to review!
😉 Copy that sounds like you, but better
🤓 Copy that’s strategically structured so that people are moved to act
😍 Copy that resonates with your most aligned leads so that you’re starting more sales conversations with the dreamiest people in your world
Wireframed and ready to be added to your site.
I only take on one Web Copy VIP Week client per month, and I’m now booking clients for March through May 2024.
The investment is $5000 USD (for now as this price is way overdue for a raise). Custom payment plans are available - if needed, we can work something out based on your start date.
If you KNOW your online presence isn’t up to the standards you’ve set for yourself this year (and you want to change that in a way that’s fast, easy and effective)…
Book a call to make sure it's the best next step for you and to lock in your dates.
P.S.
I've been sharing a ton of testimonials from past VIP Week clients over on Instagram this week, so if you're curious, come see what people are saying.
Your OMG! Offer is the VERSION of your offer you're currently hyping in response to what your people want.
Think: That part of your sales page that comes after "Introducing..." with a high-level view of what they get & why they should care.
It's your signature offer, reimagined, with mouthwatering messaging that makes it 100% crystal clear why they want to get in there NOW.
This 90-minute workshop is just what you need if you want to:
Fine-tune your offer's messaging so that your ideal clients understand their ROI
Create more intrigue, curiosity and desire for what you sell
Move people from "Maybe next time..." to "I need this now!"