The art and science of being

Persuasive AF

 Persuasion’s the common denominator,
but I blog on the following topics:

What would you like to learn more about?

Signature Programs | Copywriting Principles | Email Marketing | Hiring a Pro | Launch Copy | Evergreen Funnels | Sales Pages | Web Copy 

 Signature Programs

 Copywriting Principles

 Email Marketing

Featured
7 Questions I Ask Myself Before Writing an Email Sequence as a Conversion Copywriter and Sales Funnel Strategist
7 Questions I Ask Myself Before Writing an Email Sequence as a Conversion Copywriter and Sales Funnel Strategist
5 Email Marketing Mistakes that can Sabotage your Sales (and how to update your strategy to start getting some of that 3600% ROI)
5 Email Marketing Mistakes that can Sabotage your Sales (and how to update your strategy to start getting some of that 3600% ROI)
Here’s why I LOVE email marketing… but hate Flodesk
Here’s why I LOVE email marketing… but hate Flodesk
4 Ways I Love Using Segmentation to Make More Sales from Email Marketing
4 Ways I Love Using Segmentation to Make More Sales from Email Marketing
Why ConvertKit is the best email marketing platform for coaches and online service providers
Why ConvertKit is the best email marketing platform for coaches and online service providers
How to nurture your email list even when you’re Out of Office: 3 strategies for taking the summer off
How to nurture your email list even when you’re Out of Office: 3 strategies for taking the summer off
3 Easy Preemptive Techniques to Reduce "Unconfirmed Subscribers" in ConvertKit
3 Easy Preemptive Techniques to Reduce "Unconfirmed Subscribers" in ConvertKit
Forget Sleazy Sales (Part 2 of 3): The 5 personality traits of an empathetic personal brand
Forget Sleazy Sales (Part 2 of 3): The 5 personality traits of an empathetic personal brand
Forget Sleazy Sales (Part 1 of 3): Why we need to take a closer look at "Bro Marketing"
Forget Sleazy Sales (Part 1 of 3): Why we need to take a closer look at "Bro Marketing"
How to choose the right lead magnet for your biz: 5 tips to help you nail your topic & approach
How to choose the right lead magnet for your biz: 5 tips to help you nail your topic & approach
Is it OK to sell in your welcome sequence? (Here’s why I say “Hell yes!” & What you should offer)
Is it OK to sell in your welcome sequence? (Here’s why I say “Hell yes!” & What you should offer)
7 Email Marketing Strategies to Help You Make More Money from Your List
7 Email Marketing Strategies to Help You Make More Money from Your List
How to Create a Conversion-Optimized Freebie Your Audience Will Want, Love and Actually Use
How to Create a Conversion-Optimized Freebie Your Audience Will Want, Love and Actually Use
How to Write a Welcome Sequence that Turns Subscribers into Buyers
How to Write a Welcome Sequence that Turns Subscribers into Buyers

 Hiring A Pro

 Launch Copy

 Evergreen Funnels

 Sales Pages

 Web Copy

Featured
3 Types of Website that Build Your Authority ...and drive sales of your signature program
3 Types of Website that Build Your Authority ...and drive sales of your signature program
How to connect in your copy + stand out in your niche
How to connect in your copy + stand out in your niche
6 Must-Have Copy Elements for Every Page
6 Must-Have Copy Elements for Every Page