web copy

6 Must-Have Copy Elements for Every Page

6 Must-Have Copy Elements for Every Page

Asking a copywriter if copy is important is like asking your barista if he has an opinion about light vs dark roasts. So it’s probably no surprise to read this here, but:

The words that you use on your site matter.

The order that you put them in matters.

The size, font, and spacing you choose matters.

But when it comes to your website copy, some aspects of copywriting matter more than others… Read on for the 6 Must-Have Copy Elements you need on every page.