Change isn’t fun.
If you’ve gone through major growth of any kind, you know exactly what I mean.
The “before” feels OK.... until it doesn’t anymore.
The “after” feels absolutely amazing… when it finally comes.
But the “shift”?
The actual transition from old to new?
That’s where the friction of change can hurt.
Use these tips to address change in your copy and reduce the friction your clients experience when they go from the before to the after of working with you.
Asking a copywriter if copy is important is like asking your barista if he has an opinion about light vs dark roasts. So it’s probably no surprise to read this here, but:
The words that you use on your site matter.
The order that you put them in matters.
The size, font, and spacing you choose matters.
But when it comes to your website copy, some aspects of copywriting matter more than others… Read on for the 6 Must-Have Copy Elements you need on every page.