copywriting principles

5 Reasons You *Need* a Welcome Sequence for Your List

5 Reasons You *Need* a Welcome Sequence for Your List

Writing your own Welcome Sequence, that is, the automated series of emails that go out to new subscribers to your list immediately after they sign up, can be a challenging task to tick off your To Do list.

As in, you’ve been meaning to do it since you started your biz…

But 3 years later you’re still writing it down on your list of long-term goals.

If you need a kick in the pants to actually write the damn emails and get it online already (or maybe you’re thinking, “Wait, what?! i need this?), read on for 5 important reasons why, yes, you NEED a welcome sequence for your list.

6 Must-Have Copy Elements for Every Page

6 Must-Have Copy Elements for Every Page

Asking a copywriter if copy is important is like asking your barista if he has an opinion about light vs dark roasts. So it’s probably no surprise to read this here, but:

The words that you use on your site matter.

The order that you put them in matters.

The size, font, and spacing you choose matters.

But when it comes to your website copy, some aspects of copywriting matter more than others… Read on for the 6 Must-Have Copy Elements you need on every page.